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Artist

ꭆ∆⧖

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Rax is a conceptual artist exploring the creation and evolution of identity in the digital age. His work examines how technology continuously shapes, fragments, and commodifies personal and collective identity. With a diverse portfolio spanning art and technology, Rax has led high-profile projects with NASA/JPL, Google, Universal Music Group, Live Nation, and many others.

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About ꭆ∆⧖

Rax is a conceptual artist working across new media and blockchain systems. His practice explores the creation and evolution of identity in the digital age, examining how technology continuously shapes, fragments, and commodifies personal and collective identity. Through 3D environments, protocol-driven works, and immersive installations, he investigates the structures that mediate perception, ownership, and labor in networked culture. His series PoorTraits includes 10,000 on-chain interactive 3D busts that respond in real-time to Bitcoin network activity. Drawing from a set of archetypes, each work recursively integrates shader-based transformations triggered by block height and other on-chain activity, embedding identity within protocol time itself. Rax’s work has been exhibited at major institutions internationally and is held in collections around the world. His installations and blockchain-based works have been featured in large-scale activations at Bitcoin Conference MENA, Hong Kong, Las Vegas, Amsterdam, and Nashville, including the first ever real-time Bitcoin-reactive signage for the VIP Whale entrance in Nashville. In addition to his independent practice, Rax has led high-profile projects with NASA/JPL, Google, Universal Music, and Live Nation, among others.