Scarcity is the New Luxury

The Bitcoin logo painted across the iconic and universally recognized image of luxury. The Bitcoin logo is painted in pearlescent gold while the Louis Vuitton backdrop is also painted in pearlescence — giving the entire piece a jewel-like quality that changes in the light as you walk around it and view it from different angles. Stores of value. Luxury. Scarcity. It's all here. Handpainted with acrylic paint with pearlescence that glows in the light. Artist Proof. Limited edition of 7.

Curatorial Commentary

These skateboard decks by Todd Gray pair bitcoin with familiar symbols of luxury and status, recasting it within a visual world historically reserved for prestige goods. Gray’s pop-inflected approach reinforces bitcoin’s shift from subcultural signal to broader marker of value, desirability, and cultural capital.

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Scarcity is the New Luxury

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